Every product in Retail chains has something like a "product card". This is one of the most important system documents, created when the SKU was introduced to the listing. It contains all logistics data, dimensions, supplier and other elements. Its creators often have no awareness that it serves yet other purposes, such as the printing of newsletters and POS materials. When creating them, the system tells marketers standard data such as product name and manufacturer. Sometimes this leads to funny situations, rather not supporting sales, as in the attached picture.
Salad "Swedish War", instead of "Swedish salad" - producer "War", may rather suggest the risk of a stomach revolution, rather than a tasty addition to dinner at an attractive price. It was enough to use the same font size for the first two words. People involved in the creation and printing of POS materials in networks must always maintain a high degree of vigilance, because AUTOMATISM does not absolve responsibility for the final message to the customer and care for the supplier.
