Beer is one of the most important categories for each store.
In super- and hypermarkets, pallet expositions are typical secondary placements of beer. The display size is not enough to be visible to the Shopper in this environment. In-store activation is a huge challenge for producers’ Trade Marketing departments. Asahi (Kompania Piwowarska) shows us that it can be done.
Their premium brand “Kozel” has strong, outstanding pallet expositions with a full size branded cardboard gate, strong price communication and communication integrated with ATL.
