It is difficult for impulse products, and especially for multinationals concerns which are active in many markets.
The most important is, of course, to define what our product is, how we position it and communicate the most important attributes of the brand. It turns out that it is possible even without using words. Sholler invites us to ice cream, high quality, the best and natural ingredients, in various attractive flavors. This is the best BTL communication we have seen recently, ready for use in any country. Another advantage is that eventually it turned out that the premium brand can use a different background color than black and does not need to use stone or wood to emphasize the naturalness of the product. Those elements are also very good, but have already lost the uniqueness of the premium brand which is so desired.