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Best in Class - "Wyborowa from the Master'' stand

Written by Wiktor Miałkowski | 27 March 2019

Alcoholic spirits have always taken great care of their exhibitions. Premium brands strive to outdo each other with their advanced display solutions, while the "Wyborowa from the Master" stand simultaneously captures the heart of the productwith its engaging asceticism.

Referring to the trend of "craft products" - rye vodka, prepared in a traditional distillery (copper tubes and mesh metal construction), subliminal "tradition and experience", using a black and white photo of a small distillery among grain fields.

The Trade Marketing of Pernod Ricard, showed how you can support the uniqueness of your product, while distinguishing yourself from the competition.