--- title: Biedronka and Lidl POSM digitization description: digitized POS materials as a way of cost optimization. image: https://blog.prodisplay.ai/hubfs/Biedronka%20i%20Lidl%20digitalizacja%20POSM.jpg --- - [HOME](https://prodisplay.ai/en/) - [OUR SOLUTION](https://prodisplay.ai/en/oferta/) - [MANUFACTURERS](https://prodisplay.ai/en/producenci/) - [RETAILERS](https://prodisplay.ai/en/detalisci/) - [BLOG](https://blog.prodisplay.ai/en) - [CONTACT](https://prodisplay.ai/en/kontakt/) [info@pro-display.eu](mailto:info@pro-display.eu) [+48 502 479 960](tel:+48%20502%20479%20960) [![PRO Display](https://blog.prodisplay.ai/hubfs/PRO.display%20NEW%20branding/PROdisplay%20logo.svg) ![PRO display](https://blog.prodisplay.ai/hubfs/PRO.display%20NEW%20branding/Sygnet%20PBS.svg)](https://pro-display.eu) [kontakt@probs.pl](mailto:%20kontakt@probs.pl) [+48 690 311 683](tel:+48%20690%20311%20683) [TRY IT NOW](https://prodisplay.ai/en/kontakt/) - En - [Pl](https://blog.pro-display.eu/pl/biedronka-i-lidl-digitalizacja-posm) [Share via Facebook](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Fbiedronka-and-lidl-posm-digitization) [Share via Twitter](https://twitter.com/intent/tweet?url=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Fbiedronka-and-lidl-posm-digitization&text=Biedronka+and+Lidl+POSM+digitization) [Share via LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Fbiedronka-and-lidl-posm-digitization&title=Biedronka+and+Lidl+POSM+digitization&summary=digitized+POS+materials+as+a+way+of+cost+optimization.) # Biedronka and Lidl POSM digitization ![Wiktor Miałkowski](https://blog.prodisplay.ai/hubfs/WM.jpg) [Wiktor Miałkowski](https://blog.prodisplay.ai/en/author/wiktor-miałkowski) 05 February 2019 *Newsletters are still one of the largest cost items in the marketing budgets of many **Retailers**.* As part of cost optimization, firstly the amount is limited, and distribution to mailboxes is reduced, but **Biedronka** showed another, more interesting way to do it. On magazine **POS stands** in stores, they have placed multimedia screens that allow for smooth content management, adaptation to the time of day or even a quick counter-competition. By the way, even if the printed newsletters run out (reduction of circulation), as in the picture, customers continue to learn about promotions from digitized **POS materials.** ![Bieda i lis pod digitization](https://blog.prodisplay.ai/hs-fs/hubfs/Bieda%20i%20lis%20pod%20digitization.png?width=1536&name=Bieda%20i%20lis%20pod%20digitization.png) The one-time cost is high, but is quickly recovered. This time Biedronka overtook Lidl with its modern solution. **TAGS:** [POS](https://blog.prodisplay.ai/en/tag/pos), [digital](https://blog.prodisplay.ai/en/tag/digital), [btl](https://blog.prodisplay.ai/en/tag/btl), [biedronka](https://blog.prodisplay.ai/en/tag/biedronka), [lidl](https://blog.prodisplay.ai/en/tag/lidl) [All posts](https://blog.prodisplay.ai/en/all) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. ### Recent post © 2023 [PRO.Display](https://pro-display.eu/en/#) All rights reserved [ ![logo PROBS_White](https://blog.prodisplay.ai/hs-fs/hubfs/logo%20PROBS_White.png?width=179&height=40&name=logo%20PROBS_White.png)](https://probs.pl/)© 2024 [PRO.Display](https://pro-display.eu/en/#) All rights reserved - [Home](https://prodisplay.ai/en/) - [OUR SOLUTION](https://prodisplay.ai/en/oferta/) - [MANUFACTURERS](https://prodisplay.ai/en/producenci/) - [RETAILERS](https://prodisplay.ai/en/detalisci/) - [BLOG](https://blog.prodisplay.ai/en) - [CONTACT](https://prodisplay.ai/en/kontakt/) ##### CONNECT WITH US: - - -