It is part of a larger action: "We have knowledge about fruits and vegetables", that is, a pro-health element, a local-patriotic accent: "Polish cuisine" on a white and red emblem, and a main slogan: "Potatoes that taste like potatoes", which I think are against the intentions of the authors, is the weakest link in the whole.
The use of a simple sentimental tracing paper, from food such as, meats or bread, or nostalgia for flavors from childhood and better, old quality, which is just coming back, seems to be much exaggerated in the case of potatoes. As for the main motto of the lead action, it is just weak.
We are interested in your opinion, how do you get this slogan?