---
title: Black color may not be enough
description: POS should attract shopper’s attention. The black color stand does it while increasing the perception of the exposed product, but is it enough?
image: https://blog.prodisplay.ai/hubfs/baner-118a.png
---

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# Black color may not be enough

![Wiktor Miałkowski](https://blog.prodisplay.ai/hubfs/WM.jpg) 

[Wiktor Miałkowski](https://blog.prodisplay.ai/en/author/wiktor-miałkowski)  
12 December 2019

## Expositions in shops should attract shopper’s attention and in general, black colored stand does it while increasing the perception of the exposed product.

It is also good if they say something about products themselves, especially when it comes to less-known brands.

![baner-118a](https://blog.prodisplay.ai/hubfs/baner-118a.png)

2 similar expositions, but the Bakalland’s (on the left) marketing used the entire spectrum of the message.

If you'd like to download the high resolution photo click: [photo1](https://blog.prodisplay.ai/hubfs/Bakal.jpg?hsLang=en-us) , [photo2](https://blog.prodisplay.ai/hubfs/Olivier1.jpg?hsLang=en-us), [photo3](https://blog.prodisplay.ai/hubfs/Olivier2.jpg?hsLang=en-us)

**TAGS:** [TradeMarketing](https://blog.prodisplay.ai/en/tag/trademarketing), [btl](https://blog.prodisplay.ai/en/tag/btl), [ProDisplay](https://blog.prodisplay.ai/en/tag/prodisplay), [Probspl](https://blog.prodisplay.ai/en/tag/probspl), [InStoreActivation](https://blog.prodisplay.ai/en/tag/instoreactivation)

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