--- title: BTL communication consistency description: The effectiveness of communication is based on supporting verbal communication by means of images. image: https://blog.prodisplay.ai/hubfs/Zrzut%20ekranu%202019-05-10%20o%2014.59.34.png --- - [HOME](https://prodisplay.ai/en/) - [OUR SOLUTION](https://prodisplay.ai/en/oferta/) - [MANUFACTURERS](https://prodisplay.ai/en/producenci/) - [RETAILERS](https://prodisplay.ai/en/detalisci/) - [BLOG](https://blog.prodisplay.ai/en) - [CONTACT](https://prodisplay.ai/en/kontakt/) [info@pro-display.eu](mailto:info@pro-display.eu) [+48 502 479 960](tel:+48%20502%20479%20960) [![PRO Display](https://blog.prodisplay.ai/hubfs/PRO.display%20NEW%20branding/PROdisplay%20logo.svg) ![PRO display](https://blog.prodisplay.ai/hubfs/PRO.display%20NEW%20branding/Sygnet%20PBS.svg)](https://pro-display.eu) [kontakt@probs.pl](mailto:%20kontakt@probs.pl) [+48 690 311 683](tel:+48%20690%20311%20683) [TRY IT NOW](https://prodisplay.ai/en/kontakt/) - En - [Pl](https://blog.pro-display.eu/pl/btl-spójność-komunikacji) [Share via Facebook](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Fbtl-communication-consistency) [Share via Twitter](https://twitter.com/intent/tweet?url=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Fbtl-communication-consistency&text=BTL+communication+consistency) [Share via LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Fbtl-communication-consistency&title=BTL+communication+consistency&summary=The+effectiveness+of+communication+is+based+on+supporting+verbal+communication+by+means+of+images.%0A) # BTL communication consistency ![Wiktor Miałkowski](https://blog.prodisplay.ai/hubfs/WM.jpg) [Wiktor Miałkowski](https://blog.prodisplay.ai/en/author/wiktor-miałkowski) 11 April 2019 ## The effectiveness of communication is based on supporting verbal communication by means of images. It perfectly speeds up the way the human brain operates and is therefore naturally preferred by shoppers, among others - it facilitates understanding and shortens the time required for it. Of course, sometimes the opposite applies - the goal is to attract attention, precisely through **knowledge dissonance**. However, the POS material which you can see in the photo below probably arose by accident. ![Zrzut ekranu 2019-05-10 o 14.59.34](https://blog.prodisplay.ai/hubfs/Zrzut%20ekranu%202019-05-10%20o%2014.59.34.png) The attractive picture of a HOT-DOG combined with the text about ice cream, waffles and coffee doesn’t really encourage buyers to choose any of them. **TAGS:** [Shopper](https://blog.prodisplay.ai/en/tag/shopper), [TradeMarketing](https://blog.prodisplay.ai/en/tag/trademarketing), [btl](https://blog.prodisplay.ai/en/tag/btl), [Probspl](https://blog.prodisplay.ai/en/tag/probspl) [All posts](https://blog.prodisplay.ai/en/all) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. ### Recent post © 2023 [PRO.Display](https://pro-display.eu/en/#) All rights reserved [ ![logo PROBS_White](https://blog.prodisplay.ai/hs-fs/hubfs/logo%20PROBS_White.png?width=179&height=40&name=logo%20PROBS_White.png)](https://probs.pl/)© 2024 [PRO.Display](https://pro-display.eu/en/#) All rights reserved - [Home](https://prodisplay.ai/en/) - [OUR SOLUTION](https://prodisplay.ai/en/oferta/) - [MANUFACTURERS](https://prodisplay.ai/en/producenci/) - [RETAILERS](https://prodisplay.ai/en/detalisci/) - [BLOG](https://blog.prodisplay.ai/en) - [CONTACT](https://prodisplay.ai/en/kontakt/) ##### CONNECT WITH US: - - -