---
title: Carlsberg “Kasztelan” beer store activation
description: Carlsberg's pallet exposition of Kasztelan beer made with wrap, which resembles a jute sack material. Simple idea and clear message.
---

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# [Carlsberg “Kasztelan” beer store activation](https://blog.prodisplay.ai/en/carlsberg-kasztelan-beer-store-activation)

 Written by [Wiktor Miałkowski](https://blog.prodisplay.ai/en/author/wiktor-miałkowski) | 10 March 2020

## Once again it turned out that the idea is the foundation of marketing.

In order to support the image of local, unpasteurized beer, a pallet wrap coated with fabric resembling a jute sack was used as a part of the exposition.

In the past, jute sacks were commonly used for storing grain and malt. A simple and clear message.

If you'd like to download the high resolution photo click: [photo1](https://blog.prodisplay.ai/hubfs/IMG_20200229_193450.jpg?hsLang=en-us) [photo2](https://blog.prodisplay.ai/hubfs/IMG_20200229_193500.jpg?hsLang=en-us)

 

[View full post](https://blog.prodisplay.ai/en/carlsberg-kasztelan-beer-store-activation)

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