Each year we observe attempts to maximize the best sales period for shops, namely Christmas.
This year, Lidl broke another record because the first Christmas expositions appeared around 10 October. Interestingly, the season was launched with its own label Favorina, or more precisely, the expositor in the shape of a Christmas tree, decorated with chocolate baubles.
Why its own label? The reasons may be as follows - most major confectionery brands are not ready with expositions of their products in October, or the person managing the category in the chain has decided that in the weakest part of the season they will start off with its own brand, and the best part is dedicated to producer brands, which will generate bigger trade from the same place thanks to their greater brand recognition.
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