We can see the real power of producers through their promotional activities in stores. The quality of BTL communication is testament to the level of Trade Marketing, but also at the same time to the size and efficiency of the Sales Department. It is crucial that POS materials are present next to the product from the beginning to the end of the activity. It is equally important that they are updated after the end of the action.
The CC action with the support of a charity organization, through the transformation of codes from bottle caps to money, was very strong. It's just that 2 months after it ended, some customers, when seeing the promo communication on the stands, may feel misled, thinking that they can still take part.
