Duty-Free Zones at the airports are very interesting places in terms of the activity of trade marketers from the largest companies.
Firstly, the flow of a huge number of Customers is concentrated there, and there are new ones almost every day.
Secondly, Duty-Free Zones have come to symbolize places where the best global brands are sold.
Thirdly, the shopping opportunity i.e. the chance to buy gifts or something to consume during one’s vacation greatly increases Shoppers' openness to spending on a unique product.
As a result, the budgets available for trade marketing departments are much larger than in the case of "ordinary" stores.
An example of such a successful implementation is the truck-shaped racks with sweets by Van Melle, where we can also see a way to simultaneously emphasize the company's two brands - Mentos and ChupaChups.
#btl #storeactivation #trademarketing #chupachups #mentos #prodisplay #probspl
