Launching new products or promotions effectively is critical to driving success in any market. A well-executed launch ensures that products are visible and accessible to consumers, but achieving this requires more than just placing items on shelves. Visibility and proper product display are often key performance indicators (KPIs) for both sales and marketing teams.
At PRO.display, our experience shows that the definition of “proper product display” is crucial to achieving success. It's not just about the number of facings; it's about selecting the correct SKUs (stock-keeping units) and ensuring their precise order on the shelf. When product display guidelines are followed accurately, the impact on sales can be significant.
One of the most effective ways to ensure the proper execution of these guidelines is through data-driven insights. The more specific you are with your product display requirements, the more detailed information you can extract from our dedicated reports and PRO.dashboard platform, powered by PowerBI. This allows organizations to track and monitor compliance, making adjustments as needed for continuous improvement.
In a recent case study with one of our clients, we demonstrated how implementing PRO.display led to an impressive increase in correct expositions. Over the course of a year, the average number of correct product placements in verified retail chains rose from just 30% to a remarkable 95%.
If you’re aiming for similar success in the pharmacy sector, consider PRO.Pharmacy. Our solution elevates your display measurements and provides objective, reliable data to consult with your chain partners, ensuring better product visibility and stronger results. More information here.
👉 Contact us today to learn how PRO.Pharmacy can support your organization and help you achieve similar success with your product displays.