---
title: Exposition Return On Investment
description: Return on investment is the main business parameter. It's important to control the quality of the exposition to maximize the ROI.
image: https://blog.prodisplay.ai/hubfs/baner-nowy-113.png
---

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# Exposition Return On Investment

![Wiktor Miałkowski](https://blog.prodisplay.ai/hubfs/WM.jpg) 

[Wiktor Miałkowski](https://blog.prodisplay.ai/en/author/wiktor-miałkowski)  
22 June 2021

## As we often point out in our posts, the stock control of promotional expositions is very important in terms of ROI.

Looking at the attached photo, we can suspect that one of these four things happened:

- Product sales exceeded estimates
- The rack was too big compared to actual sales and stock
- The promotional order did not arrive
- The merchandiser did not arrive.

![baner-nowy-113blog](https://blog.prodisplay.ai/hs-fs/hubfs/baner-nowy-113blog.png?width=812&name=baner-nowy-113blog.png)

It is worth controlling how our activities turn out in reality (in-store) in order to take care of the exposition ROI. This can be done using AI and photo recognition systems such as PRO.Display.

If you'd like to download high resolution photos of this exposition, click here: [photo1](https://blog.prodisplay.ai/hubfs/Lurpak1.heic?hsLang=en-us) , [photo2](https://blog.prodisplay.ai/hubfs/Lurpak2.heic?hsLang=en-us)

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