We found a rare situation which we encountered in Lidl very interesting.
It was about Ferrero’s exposition in the checkout area, and more specifically its size. Such big expositions with such big POSM usually appear in hypermarkets. Interestingly, in terms of the size of this exposition, the product stock is relatively small, despite the fact that as many as 4 SKUs appeared on it.
From the perspective of Ferrero’s marketing team, the exposition definitely attracted attention and for sure it was in the best spot in the shop. Also, Lidl customarily provided the right quality of stocking.
If you'd like to download the high resolution photos click: photo1
