---
title: GLOCAL in BTL PROMO
description: Żywiec Group  (Heineken) realized a very interesting series of local campaigns with very professional support at the central level.
---

[Blog PRO.display](https://blog.prodisplay.ai/en)

# [GLOCAL in BTL PROMO](https://blog.prodisplay.ai/en/glocal-in-btl-promo)

 Written by [Wiktor Miałkowski](https://blog.prodisplay.ai/en/author/wiktor-miałkowski) | 30 November 2018

**Żywiec Group**  (Heineken) realized a very interesting series of local campaigns with very professional support at the central level (GLOCAL - think globally and act locally). Strong points of promotion:

1. **For the customer** - clear communication on POSM materials; most importantly, the exhibition of a real prize at the place of shopping; the prize assigned to a specific store; simple registration on a dedicated www.
2. **For Sales Representatives** - a universal and powerful tool for local negotiations, at the store level; no nuisance with urns and draws.
3. **For Heineken** - interesting exhibitions in great places using a limited budget
4. **For the chain** - promotion dedicated to my clients.

**For improvement:** it would definitely be better to display the prize on the lower shelves, because at 2.20 m you can simply not notice it.

To maximize ROI, each action of such should be monitored using modern exposure control tools based on image recognition such as [PRO.Display](http://pro-display.eu)**.**

 

[View full post](https://blog.prodisplay.ai/en/glocal-in-btl-promo)

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