--- title: In-store POSM communication activation description: An interesting comparison of 2 different approaches to consumer communication on “ready to sell” packaging. image: https://blog.prodisplay.ai/hubfs/baner-nowy-51.png --- - [HOME](https://prodisplay.ai/en/) - [OUR SOLUTION](https://prodisplay.ai/en/oferta/) - [MANUFACTURERS](https://prodisplay.ai/en/producenci/) - [RETAILERS](https://prodisplay.ai/en/detalisci/) - [BLOG](https://blog.prodisplay.ai/en) - [CONTACT](https://prodisplay.ai/en/kontakt/) [info@pro-display.eu](mailto:info@pro-display.eu) [+48 502 479 960](tel:+48%20502%20479%20960) [![PRO Display](https://blog.prodisplay.ai/hubfs/PRO.display%20NEW%20branding/PROdisplay%20logo.svg) ![PRO display](https://blog.prodisplay.ai/hubfs/PRO.display%20NEW%20branding/Sygnet%20PBS.svg)](https://pro-display.eu) [kontakt@probs.pl](mailto:%20kontakt@probs.pl) [+48 690 311 683](tel:+48%20690%20311%20683) [TRY IT NOW](https://prodisplay.ai/en/kontakt/) - En - [Pl](https://blog.pro-display.eu/pl/aktywacja-komunikacji-posm-in-store) [Share via Facebook](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Fin-store-posm-communication-activation) [Share via Twitter](https://twitter.com/intent/tweet?url=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Fin-store-posm-communication-activation&text=In-store+POSM+communication+activation) [Share via LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Fin-store-posm-communication-activation&title=In-store+POSM+communication+activation&summary=An+interesting+comparison+of+2+different+approaches+to+consumer+communication+on+%E2%80%9Cready+to+sell%E2%80%9D+packaging.) # In-store POSM communication activation ![Wiktor Miałkowski](https://blog.prodisplay.ai/hubfs/WM.jpg) [Wiktor Miałkowski](https://blog.prodisplay.ai/en/author/wiktor-miałkowski) 28 May 2020 ## An interesting comparison of 2 different approaches to consumer communication on “ready to sell” packaging. The Milka version probably reflects the effect of cost optimization by creating universal packaging, produced on a large scale. The Wawel version, on the other hand, is an approach focusing on maximizing brand communication at the point of sale, and is perhaps even a little too fragmented. ![baner-nowy-51-1x1](https://blog.prodisplay.ai/hubfs/baner-nowy-51-1x1.png) In addition, this is very important, with a very limited possibility of placing brand communication in retail chains. Of course, the final decisions are up to the producers and their balance between ATL and BTL communication. If you'd like to download the high resolution photo click: [photo1](https://blog.prodisplay.ai/hubfs/Milka.jpeg?hsLang=en-us),[photo2](https://blog.prodisplay.ai/hubfs/Wawel.jpeg?hsLang=en-us)   **TAGS:** [ProDisplay](https://blog.prodisplay.ai/en/tag/prodisplay), [InStoreActivation](https://blog.prodisplay.ai/en/tag/instoreactivation), [wawel](https://blog.prodisplay.ai/en/tag/wawel), [milka](https://blog.prodisplay.ai/en/tag/milka) [All posts](https://blog.prodisplay.ai/en/all) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. ### Recent post © 2023 [PRO.Display](https://pro-display.eu/en/#) All rights reserved [ ![logo PROBS_White](https://blog.prodisplay.ai/hs-fs/hubfs/logo%20PROBS_White.png?width=179&height=40&name=logo%20PROBS_White.png)](https://probs.pl/)© 2024 [PRO.Display](https://pro-display.eu/en/#) All rights reserved - [Home](https://prodisplay.ai/en/) - [OUR SOLUTION](https://prodisplay.ai/en/oferta/) - [MANUFACTURERS](https://prodisplay.ai/en/producenci/) - [RETAILERS](https://prodisplay.ai/en/detalisci/) - [BLOG](https://blog.prodisplay.ai/en) - [CONTACT](https://prodisplay.ai/en/kontakt/) ##### CONNECT WITH US: - - -