For many years we have been talking about blurring the boundaries between the formats of stores and not only at the level of their offer or appearance. The same applies to private labels of chains that have their own marketing campaigns.
The picture shows the latest Lidl tasting action, dedicated to its own coffee brand "Bellarom".
Extensive stand, roll-up, Espresso Machine and own "tasting team". The level of support that does not appear in mid-range coffee makers.
This shows what challenges manufacturers face nowadays, how high are the strongest retailers and how the customer's experience changes with the formats of stores and own brands. Many of the divisions and classifications used now exist only in the world of research agencies and producers.