Premium brands, especially in the spirits segment, show their strength very clearly through the quality and size of the exposition.
Funds from the advertising budget are allocated for such a purpose.
The photo shows a very interesting Jack Daniel’s exposition in a highly consistent black color referring to the flagship product label, and communication accenting the fact that “the product is filtered through 3 meters of charcoal”.
If you'd like to download the high resolution photo click: photo1
