--- title: Less means more description: Develey removed product labels for its Czech flavor varieties clearly distinguishing products from the competition. Smart trade marketing, less means more. image: https://blog.prodisplay.ai/hubfs/baner-nowy-115.png --- - [HOME](https://prodisplay.ai/en/) - [OUR SOLUTION](https://prodisplay.ai/en/oferta/) - [MANUFACTURERS](https://prodisplay.ai/en/producenci/) - [RETAILERS](https://prodisplay.ai/en/detalisci/) - [BLOG](https://blog.prodisplay.ai/en) - [CONTACT](https://prodisplay.ai/en/kontakt/) [info@pro-display.eu](mailto:info@pro-display.eu) [+48 502 479 960](tel:+48%20502%20479%20960) [![PRO Display](https://blog.prodisplay.ai/hubfs/PRO.display%20NEW%20branding/PROdisplay%20logo.svg) ![PRO display](https://blog.prodisplay.ai/hubfs/PRO.display%20NEW%20branding/Sygnet%20PBS.svg)](https://pro-display.eu) [kontakt@probs.pl](mailto:%20kontakt@probs.pl) [+48 690 311 683](tel:+48%20690%20311%20683) [TRY IT NOW](https://prodisplay.ai/en/kontakt/) - En - [Pl](https://blog.pro-display.eu/pl/mniej-znaczy-więcej) [Share via Facebook](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Fless-means-more) [Share via Twitter](https://twitter.com/intent/tweet?url=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Fless-means-more&text=Less+means+more) [Share via LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Fless-means-more&title=Less+means+more&summary=Develey+removed+product+labels+for+its+Czech+flavor+varieties+clearly+distinguishing+products+from+the+competition.+Smart+trade+marketing%2C+less+means+more.) # Less means more ![Wiktor Miałkowski](https://blog.prodisplay.ai/hubfs/WM.jpg) [Wiktor Miałkowski](https://blog.prodisplay.ai/en/author/wiktor-miałkowski) 29 July 2021 ## Do you want to make your product stand out? Remove the product label! An interesting example of a creative product line design, identified during shelf control using our AI-powered PRO.Display application. Develey has completely dispensed with traditional product labels for its "Czech" flavor varieties. ![baner blog-115-1x1](https://blog.prodisplay.ai/hs-fs/hubfs/baner%20blog-115-1x1.png?width=507&name=baner%20blog-115-1x1.png) It turns out that the lack of a colored label clearly distinguishes the product from the competition on the shelf. In addition, it supports the marketing message of a simple recipe without preservatives. This time it is the economy line, which also makes this idea very clear and consistent. "Less means more…". If you'd like to download high resolution photos of this exposition click: [photo1](https://blog.prodisplay.ai/hubfs/Develey1.jpg?hsLang=en-us), [photo2](https://blog.prodisplay.ai/hubfs/Develey2.jpg?hsLang=en-us), **TAGS:** [TradeMarketing](https://blog.prodisplay.ai/en/tag/trademarketing), [btl](https://blog.prodisplay.ai/en/tag/btl), [PhotoRecognition](https://blog.prodisplay.ai/en/tag/photorecognition), [ProDisplay](https://blog.prodisplay.ai/en/tag/prodisplay), [AI](https://blog.prodisplay.ai/en/tag/ai), [develey](https://blog.prodisplay.ai/en/tag/develey) [All posts](https://blog.prodisplay.ai/en/all) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. ### Recent post © 2023 [PRO.Display](https://pro-display.eu/en/#) All rights reserved [ ![logo PROBS_White](https://blog.prodisplay.ai/hs-fs/hubfs/logo%20PROBS_White.png?width=179&height=40&name=logo%20PROBS_White.png)](https://probs.pl/)© 2024 [PRO.Display](https://pro-display.eu/en/#) All rights reserved - [Home](https://prodisplay.ai/en/) - [OUR SOLUTION](https://prodisplay.ai/en/oferta/) - [MANUFACTURERS](https://prodisplay.ai/en/producenci/) - [RETAILERS](https://prodisplay.ai/en/detalisci/) - [BLOG](https://blog.prodisplay.ai/en) - [CONTACT](https://prodisplay.ai/en/kontakt/) ##### CONNECT WITH US: - - -