---
title: Milka “in store theatre”
description: In the scope of supporting its product “Joy Fills”, Milka introduced a highly modern POSM set to shops.
image: https://blog.prodisplay.ai/hubfs/baner-nowy-14.png
---

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# Milka “in store theatre”

![Wiktor Miałkowski](https://blog.prodisplay.ai/hubfs/WM.jpg) 

[Wiktor Miałkowski](https://blog.prodisplay.ai/en/author/wiktor-miałkowski)  
12 November 2019

In the scope of supporting its product “Joy Fills”, Milka introduced a highly modern POSM set to shops, which consists of a topper, shelf lines, dividers, a floor sticker and is also backlighted.

![baner-nowy-14-1x1](https://blog.prodisplay.ai/hubfs/baner-nowy-14-1x1.png)

The lightning was implemented with the use of LED which created a very interesting effect with both the shelves and the edges of dividers glowing.

If you'd like to download the high resolution photo click:[photo1, ](https://blog.prodisplay.ai/hubfs/2019-11-12.jpg?hsLang=en-us)[photo2](https://blog.prodisplay.ai/hubfs/2019-11-121111.jpg?hsLang=en-us)<https://blog.prodisplay.ai/hubfs/2019-11-12.jpg?hsLang=en-us>

**TAGS:** [TradeMarketing](https://blog.prodisplay.ai/en/tag/trademarketing), [POSM](https://blog.prodisplay.ai/en/tag/posm), [ProDisplay](https://blog.prodisplay.ai/en/tag/prodisplay), [storeactivation](https://blog.prodisplay.ai/en/tag/storeactivation), [ImageRecognition](https://blog.prodisplay.ai/en/tag/imagerecognition), [milka](https://blog.prodisplay.ai/en/tag/milka)

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