---
title: Orlen digitalization - new coffee makers at Orlen stations
description: For a long time, new coffee machines at Orlen stations have a very interesting option that allows checking current promotions.
image: https://blog.prodisplay.ai/hubfs/Orlen%20digizitation%20coffee.png
---

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# Orlen digitalization - new coffee makers at Orlen stations

![Wiktor Miałkowski](https://blog.prodisplay.ai/hubfs/WM.jpg) 

[Wiktor Miałkowski](https://blog.prodisplay.ai/en/author/wiktor-miałkowski)  
13 September 2018

For a long time, new coffee machines at **Orlen** stations have a very interesting option that allows checking current promotions. Unfortunately, no promotion appears when you press the red button. Probably not because there is no promotion, but because that this feature does not work.

It is worth to remember about a few standards:

1. If you have ***new functionalities*** that do not work, it is best to temporarily remove them. Building a new interest after negative customer experience is very difficult.
2. All ***information about promotions***, it is much more efficient to automatically show on the display than to wait for the client to act. For example, Lidl recently introduced new cash registers, where next to the visible receipt, you can see promotions straight away.
3. ***Digitalization*** is a very valuable marketing communication tool that enables fast, flexible and low-cost communication to the client.

![Orlen digizitation coffee](https://blog.prodisplay.ai/hubfs/Orlen%20digizitation%20coffee.png)

So far, the biggest barrier to development was the centralization and automation of content transfer to screens, but we are witnessing the dissemination of this technology. Probably soon also at *Orlen* we will see promotions and other messages on the screens of coffee machines.

 

**TAGS:** [POS](https://blog.prodisplay.ai/en/tag/pos), [digital](https://blog.prodisplay.ai/en/tag/digital), [btl](https://blog.prodisplay.ai/en/tag/btl), [orlen](https://blog.prodisplay.ai/en/tag/orlen)

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