BTL communication done well is crucial in retail.

The role of the display is to highlight the product and support it at the level of communication with the shopper. Lisner’s stand is a great example of how it should be done. It stands out thanks to its shape, which at the same time refers to the product itself – fish. The stand is made from wood which brings it in line with consumer trends i.e. demand for products made from natural ingredients.

TAGI: TradeMarketing, PhotoRecognition, ProDisplay, AI, fmcg

An intriguing combination of 2 categories: isotonic drinks and beer.

Check out our video and learn more about this exposition.

TAGI: TradeMarketing, PhotoRecognition, ProDisplay, fmcg

Are Sales Representatives and in-store exposition control necessary?

Check out our video and see a real-life example from the store.

TAGI: TradeMarketing, PhotoRecognition, ProDisplay, fmcg

The promotional exposition should definitely stand out and attract the shopper's attention.

However, the stand should not interfere with the shopper's path and block access to shelves with regular products.
Check out our video and learn more.

TAGI: TradeMarketing, POSM, PhotoRecognition, ProDisplay, fmcg

An interesting example of a multi-brand exposition. As we can see, a cardboard stand can also be premium quality.

The black color and suitable graphics make this posm stand look very classy and elegant.

TAGI: POSM, PhotoRecognition, ProDisplay, retail, AIinRetail, AI