Carrefour fits perfectly into the products seasonality and the fight for the attention of the Shopper

19 March 2018

The offer of flower bulbs has appeared in hypermarkets, but it is new to sell it by weight. A great idea, and additionally supported by great price - for the cheapest we'll pay 1.90 euro per kg.

TAGI: Shopper, carrefour

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PBS at Retail Summit conference 2018

19 March 2018

We would like to thank all the participants of the Retail Summit conference for taking part in our presentation on PRO.Display, supported by comments of our partners from Mars and Sandoz.

TAGI: mars, retailsummit, sandoz

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Promotion ROI

22 February 2018

The situation we can see in the attached picture from Rossmann is a common one - the Producer introduces new promotional activities, and the previous ones are still on the shelves.

TAGI: promo, Rossmann, ROI

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Wine - two expositions - Rossmann Poland and Geant Express France

15 February 2018

Two wine expositions - in Rossmann Poland and Geant Express France, show surprising differences in approach to the appearance and breadth of the selected categories, depending on the level of market maturity and more surprisingly, the purchasing power of society.

TAGI: Rossmann, wine, geant, retail

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"Foods by Ann" brand activation at Lidl

10 January 2018

A one-time offer of Anna Lewandowska's products in Lidl sold quite well.

For the "foods by Ann" brand, it is very important to reach new customer groups and build real knowledge of the brand's products. The owner's name is at the same time the driving force of the brand and, to put it mildly, a "challenge", which can be seen on the internet forums.

TAGI: lidl, InStoreActivation, foodsbyann

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