---
title: Perfect BTL and consistency of communication
description: Good communication is not only about the content itself, but also about the means of its transmission.
image: https://blog.prodisplay.ai/hubfs/baner-nowy-38.png
---

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# Perfect BTL and consistency of communication

![Wiktor Miałkowski](https://blog.prodisplay.ai/hubfs/WM.jpg) 

[Wiktor Miałkowski](https://blog.prodisplay.ai/en/author/wiktor-miałkowski)  
20 February 2020

## Good communication is not only about the content itself, but also about the means of its transmission.

It is important that each of these elements should support each other.

![baner-nowy-38-1x1](https://blog.prodisplay.ai/hubfs/baner-nowy-38-1x1.png)

The photo shows an exposition of natural ice cream and the name of the café, burned (not printed) on a young coconut, placed right in front of the customer’s eyes. Is it possible to communicate the freshness and naturalness of products better?

If you'd like to download the high resolution photo click: [photo1](https://blog.prodisplay.ai/hubfs/IMG_20191109_104441.jpeg?hsLang=en-us)

**TAGS:** [btl](https://blog.prodisplay.ai/en/tag/btl), [Probspl](https://blog.prodisplay.ai/en/tag/probspl), [storeactivation](https://blog.prodisplay.ai/en/tag/storeactivation)

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