---
title: POSM digitalization
description: POSM digitalization - an interesting way to optimize the cost of advertising newsletters. Check out how Biedronka did it in the video below.
image: https://blog.prodisplay.ai/hubfs/ewww.jpg
---

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# POSM digitalization

![Wiktor Miałkowski](https://blog.prodisplay.ai/hubfs/WM.jpg) 

[Wiktor Miałkowski](https://blog.prodisplay.ai/en/author/wiktor-miałkowski)  
27 August 2020

## POSM digitalization - an interesting way to optimize the cost of advertising newsletters.

Check out how Biedronka did it in the video below.

 

**TAGS:** [TradeMarketing](https://blog.prodisplay.ai/en/tag/trademarketing), [POSM](https://blog.prodisplay.ai/en/tag/posm), [ProDisplay](https://blog.prodisplay.ai/en/tag/prodisplay), [fmcg](https://blog.prodisplay.ai/en/tag/fmcg)

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