POS materials and displays can and should strongly support the features of products referring to naturalness. This can be done directly at the communication level, and indirectly through the materials and associations used. This is clearly seen on the racks for cider and apple-flavoured vodka.
Both accentuate apples as an ingredient, as well as everything that is associated with their natural origin. The wooden boxes evoke images from childhood, the hand-picked harvest straight from the apple trees, and wood itself, which emphasizes the difference when compared to plastic boxes, a symbol of mass production.