---
title: Premiumization of household chemicals
description: Amber extract, Boutique collection and window cleaner? An interesting example of marketing brand positioning.
image: https://blog.prodisplay.ai/hubfs/baner-nowy-66.png
---

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# Premiumization of household chemicals

![Wiktor Miałkowski](https://blog.prodisplay.ai/hubfs/WM.jpg) 

[Wiktor Miałkowski](https://blog.prodisplay.ai/en/author/wiktor-miałkowski)  
26 May 2020

## Amber extract, Boutique collection and window cleaner?

An interesting example of marketing brand positioning in the premium segment – an interesting and catchy idea with amber, clear graphics and a black POSM background.

![baner-nowy-66-1x1](https://blog.prodisplay.ai/hubfs/baner-nowy-66-1x1.png)

The whole thing creates a coherent and attractive brand image.

If you'd like to download the high resolution photo click: [photo1](https://blog.prodisplay.ai/hubfs/IMG_20200427_143912.jpeg?hsLang=en-us),[photo2](https://blog.prodisplay.ai/hubfs/IMG_20200427_143919.jpeg?hsLang=en-us)

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