--- title: PROMO ROI based on execution level description: Using the image recognition controlling the quality of promotion execution, it turns out that the average level of actual implementation is 30-15% image: https://blog.prodisplay.ai/hubfs/roi-1.png --- - [HOME](https://prodisplay.ai/en/) - [OUR SOLUTION](https://prodisplay.ai/en/oferta/) - [MANUFACTURERS](https://prodisplay.ai/en/producenci/) - [RETAILERS](https://prodisplay.ai/en/detalisci/) - [BLOG](https://blog.prodisplay.ai/en) - [CONTACT](https://prodisplay.ai/en/kontakt/) [info@pro-display.eu](mailto:info@pro-display.eu) [+48 502 479 960](tel:+48%20502%20479%20960) [![PRO Display](https://blog.prodisplay.ai/hubfs/PRO.display%20NEW%20branding/PROdisplay%20logo.svg) ![PRO display](https://blog.prodisplay.ai/hubfs/PRO.display%20NEW%20branding/Sygnet%20PBS.svg)](https://pro-display.eu) [kontakt@probs.pl](mailto:%20kontakt@probs.pl) [+48 690 311 683](tel:+48%20690%20311%20683) [TRY IT NOW](https://prodisplay.ai/en/kontakt/) - En - [Pl](https://blog.pro-display.eu/pl/promo-roi-w-oparciu-o-poziom-egzekucji) [Share via Facebook](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Fpromo-roi-based-on-execution-level) [Share via Twitter](https://twitter.com/intent/tweet?url=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Fpromo-roi-based-on-execution-level&text=PROMO+ROI+based+on+execution+level) [Share via LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Fpromo-roi-based-on-execution-level&title=PROMO+ROI+based+on+execution+level&summary=Using+the+image+recognition+controlling+the+quality+of+promotion+execution%2C+it+turns+out+that+the+average+level+of+actual+implementation+is+30-15%25%0A) # PROMO ROI based on execution level ![Wiktor Miałkowski](https://blog.prodisplay.ai/hubfs/WM.jpg) [Wiktor Miałkowski](https://blog.prodisplay.ai/en/author/wiktor-miałkowski) 07 February 2019 While using photo recognition technology to control the quality of promo execution in retail chains for the largest FMCG companies, it often turns out that the average level of actual implementation is at 30% and sometimes even reaches 15%. Obviously, this generates losses for both producers, lowering their **Promo ROI **and also for retailers who lose the margin and trust of a shopper who does not find promotional products on the shelves. Thanks to the use of our systems, such as [PRO.Display](http://www.pro-display.eu/en), the level of promotion implementation by our clients increases 2-3 times. It turns out that the sales channel in which the promotions are implemented does not affect the level of **promo execution**. For example, in the video below you can see DOZ (the largest chain of pharmacies in Poland) and Rossmann drugstores.   **TAGS:** [promo](https://blog.prodisplay.ai/en/tag/promo), [DOZ](https://blog.prodisplay.ai/en/tag/doz), [PhotoRecognition](https://blog.prodisplay.ai/en/tag/photorecognition), [ProDisplay](https://blog.prodisplay.ai/en/tag/prodisplay), [Rossmann](https://blog.prodisplay.ai/en/tag/rossmann) [All posts](https://blog.prodisplay.ai/en/all) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. ### Recent post © 2023 [PRO.Display](https://pro-display.eu/en/#) All rights reserved [ ![logo PROBS_White](https://blog.prodisplay.ai/hs-fs/hubfs/logo%20PROBS_White.png?width=179&height=40&name=logo%20PROBS_White.png)](https://probs.pl/)© 2024 [PRO.Display](https://pro-display.eu/en/#) All rights reserved - [Home](https://prodisplay.ai/en/) - [OUR SOLUTION](https://prodisplay.ai/en/oferta/) - [MANUFACTURERS](https://prodisplay.ai/en/producenci/) - [RETAILERS](https://prodisplay.ai/en/detalisci/) - [BLOG](https://blog.prodisplay.ai/en) - [CONTACT](https://prodisplay.ai/en/kontakt/) ##### CONNECT WITH US: - - - ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://3330910.fs1.hubspotusercontent-na1.net/hubfs/3330910/Social%20Media%20Photo/Activity%20Compliance%20in%20Retail%20Chains-1.mp4", "dateModified" : "2025-04-11T06:18:45.334Z", "duration" : "PT57.3S", "height" : 1080, "name" : "Activity Compliance in Retail Chains-1", "thumbnailUrl" : "https://3330910.fs1.hubspotusercontent-na1.net/hubfs/3330910/Social%20Media%20Photo/Activity%20Compliance%20in%20Retail%20Chains-1.mp4/medium.jpg?t=1744352325334", "uploadDate" : "2019-03-14T13:44:43.259Z", "width" : 1080 } ```