--- title: ROI on an exposition description: A Tic Tac stand as an example of a waste of expositions potential. ROI on an exposition is the key in successful in-store activation, it needs attention. image: https://blog.prodisplay.ai/hubfs/baner-nowy-ratio-1.91x1-01.png --- - [HOME](https://prodisplay.ai/en/) - [OUR SOLUTION](https://prodisplay.ai/en/oferta/) - [MANUFACTURERS](https://prodisplay.ai/en/producenci/) - [RETAILERS](https://prodisplay.ai/en/detalisci/) - [BLOG](https://blog.prodisplay.ai/en) - [CONTACT](https://prodisplay.ai/en/kontakt/) [info@pro-display.eu](mailto:info@pro-display.eu) [+48 502 479 960](tel:+48%20502%20479%20960) [![PRO Display](https://blog.prodisplay.ai/hubfs/PRO.display%20NEW%20branding/PROdisplay%20logo.svg) ![PRO display](https://blog.prodisplay.ai/hubfs/PRO.display%20NEW%20branding/Sygnet%20PBS.svg)](https://pro-display.eu) [kontakt@probs.pl](mailto:%20kontakt@probs.pl) [+48 690 311 683](tel:+48%20690%20311%20683) [TRY IT NOW](https://prodisplay.ai/en/kontakt/) - En - [Pl](https://blog.pro-display.eu/pl/roi-ekspozycji-1) [Share via Facebook](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Froi-on-an-exposition) [Share via Twitter](https://twitter.com/intent/tweet?url=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Froi-on-an-exposition&text=ROI+on+an+exposition) [Share via LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Froi-on-an-exposition&title=ROI+on+an+exposition&summary=A+Tic+Tac+stand+as+an+example+of+a+waste+of+expositions+potential.+ROI+on+an+exposition+is+the+key+in+successful+in-store+activation%2C+it+needs+attention.) # ROI on an exposition ![Wiktor Miałkowski](https://blog.prodisplay.ai/hubfs/WM.jpg) [Wiktor Miałkowski](https://blog.prodisplay.ai/en/author/wiktor-miałkowski) 24 September 2019 ## In business RETURN ON INVESTMENT is one of the most important parameters which verifies the real quality of Trade Marketing and the Sales Department’s work. Display stands in the cash register zone are a great example. This is the most important area for impulse product *Producers*, and at the same time it generates some of the highest costs. Where do these costs come from? *Retailers* are also aware of the importance of this place for *Producers*; hence they often expect high fees for such placement. An additional condition for the largest manufacturers is the requirement to prepare a cash register zone display unit, covering a set of sample products and at the same time adapted to the specifics of the individual store chain. It also generates high costs. *Producers* often introduce **POSM materials** and sometimes even LCD screens to increase the efficiency of such expositions. Due to the accumulation of costs, achieving a positive **ROI** requires additional attention in terms of the actual presence of both products and selected ads on the LCD screen. ![blog tic tac](https://blog.prodisplay.ai/hubfs/blog%20tic%20tac.png) In this case, the stock on the racks met the set minimum, whereas 4 SKUs were missing. In addition, the expensive LCD screen was turned off and **BTL** support had disappeared. These exposition parameters are currently controlled using applications such as [**PRO.Display**](http://www.pro-display.eu), which use **Artificial Intelligence**. It identifies the indicated details of the exposition with the use of photos. If you'd like to download the high resolution photos click: [photo1](https://blog.prodisplay.ai/hubfs/Tic%20Tac%20stand.jpg?hsLang=en-us) **TAGS:** [TradeMarketing](https://blog.prodisplay.ai/en/tag/trademarketing), [ProDisplay](https://blog.prodisplay.ai/en/tag/prodisplay), [Probspl](https://blog.prodisplay.ai/en/tag/probspl), [InStoreActivation](https://blog.prodisplay.ai/en/tag/instoreactivation) [All posts](https://blog.prodisplay.ai/en/all) [![Wypełnij ankietę](https://no-cache.hubspot.com/cta/default/3330910/fb3821a3-68a5-44fa-96ac-2d57ea29871f.png)](https://cta-redirect.hubspot.com/cta/redirect/3330910/fb3821a3-68a5-44fa-96ac-2d57ea29871f) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. ### Recent post © 2023 [PRO.Display](https://pro-display.eu/en/#) All rights reserved [ ![logo PROBS_White](https://blog.prodisplay.ai/hs-fs/hubfs/logo%20PROBS_White.png?width=179&height=40&name=logo%20PROBS_White.png)](https://probs.pl/)© 2024 [PRO.Display](https://pro-display.eu/en/#) All rights reserved - [Home](https://prodisplay.ai/en/) - [OUR SOLUTION](https://prodisplay.ai/en/oferta/) - [MANUFACTURERS](https://prodisplay.ai/en/producenci/) - [RETAILERS](https://prodisplay.ai/en/detalisci/) - [BLOG](https://blog.prodisplay.ai/en) - [CONTACT](https://prodisplay.ai/en/kontakt/) ##### CONNECT WITH US: - - -