--- title: ROI stands - own brand vs manufacturer description: As we can see cardboard racks are used by Lidl to support their own brand Cien and by such giants as PepsiCo or Red Bull. image: https://blog.prodisplay.ai/hubfs/ROI%20stojak%C3%B3w%20-%20MARKA%20W%C5%81ASNA%20vs%20PRODUCENCKA%20-1.jpg --- - [HOME](https://prodisplay.ai/en/) - [OUR SOLUTION](https://prodisplay.ai/en/oferta/) - [MANUFACTURERS](https://prodisplay.ai/en/producenci/) - [RETAILERS](https://prodisplay.ai/en/detalisci/) - [BLOG](https://blog.prodisplay.ai/en) - [CONTACT](https://prodisplay.ai/en/kontakt/) [info@pro-display.eu](mailto:info@pro-display.eu) [+48 502 479 960](tel:+48%20502%20479%20960) [![PRO Display](https://blog.prodisplay.ai/hubfs/PRO.display%20NEW%20branding/PROdisplay%20logo.svg) ![PRO display](https://blog.prodisplay.ai/hubfs/PRO.display%20NEW%20branding/Sygnet%20PBS.svg)](https://pro-display.eu) [kontakt@probs.pl](mailto:%20kontakt@probs.pl) [+48 690 311 683](tel:+48%20690%20311%20683) [TRY IT NOW](https://prodisplay.ai/en/kontakt/) - En - [Pl](https://blog.pro-display.eu/pl/roi-stojaków-marka-własna-vs-producencka) [Share via Facebook](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Froi-stands-own-brand-vs-manufacturer) [Share via Twitter](https://twitter.com/intent/tweet?url=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Froi-stands-own-brand-vs-manufacturer&text=ROI+stands+-+own+brand+vs+manufacturer) [Share via LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Froi-stands-own-brand-vs-manufacturer&title=ROI+stands+-+own+brand+vs+manufacturer&summary=As+we+can+see+cardboard+racks+are+used+by+Lidl+to+support+their+own+brand+Cien+and+by+such+giants+as+PepsiCo+or+Red+Bull.) # ROI stands - own brand vs manufacturer ![Wiktor Miałkowski](https://blog.prodisplay.ai/hubfs/WM.jpg) [Wiktor Miałkowski](https://blog.prodisplay.ai/en/author/wiktor-miałkowski) 22 May 2018 As we can see cardboard racks are used by Lidl to support their own brand "Cien" and by such giants as PepsiCo or Red Bull. ![ROI stojaków - MARKA WŁASNA vs PRODUCENCKA -1](https://blog.prodisplay.ai/hubfs/ROI%20stojak%C3%B3w%20-%20MARKA%20W%C5%81ASNA%20vs%20PRODUCENCKA%20-1.jpg) Communication solutions are similar, but you can immediately see the difference in the approach to the amount of product that is to fit on the stand. The retailer assigns himself the best place, he has it for free and the exhibition is mainly to support the image of his own brand. Sales are generated from the shelf anyway. Manufacturers have to pay for the place, hence such displays by definition must fit more product, sale of which must earn the cost of the rack and display.     **TAGS:** [ROI](https://blog.prodisplay.ai/en/tag/roi), [pepsico](https://blog.prodisplay.ai/en/tag/pepsico), [cien](https://blog.prodisplay.ai/en/tag/cien) [All posts](https://blog.prodisplay.ai/en/all) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. ### Recent post © 2023 [PRO.Display](https://pro-display.eu/en/#) All rights reserved [ ![logo PROBS_White](https://blog.prodisplay.ai/hs-fs/hubfs/logo%20PROBS_White.png?width=179&height=40&name=logo%20PROBS_White.png)](https://probs.pl/)© 2024 [PRO.Display](https://pro-display.eu/en/#) All rights reserved - [Home](https://prodisplay.ai/en/) - [OUR SOLUTION](https://prodisplay.ai/en/oferta/) - [MANUFACTURERS](https://prodisplay.ai/en/producenci/) - [RETAILERS](https://prodisplay.ai/en/detalisci/) - [BLOG](https://blog.prodisplay.ai/en) - [CONTACT](https://prodisplay.ai/en/kontakt/) ##### CONNECT WITH US: - - -