Brands that aspire to reach premium status, especially in the strong spirits segment, must emphasize their strength through the quality and size of their expositions.
This especially applies to markets where those brands are not well-known to begin with.
In the photo, we have exactly that kind of situation - an attempt to position the product on a high level with the use of a very elegant, black stand. The challenge is even greater because the producer has abandoned all textual parts of its BTL communication.
If you'd like to download the high resolution photo click: photo1
