How to build visibility at the point of sale?
We found a very interesting example in the Golden Terraces Gallery in Warsaw. The Żubrówka brand of spirits has used the bearing column in the alcohol zone.
Very impressive exhibition. Used materials greatly support the product's image, and there is no doubt about what brand it is. Unfortunately, the construction of the pole narrowed the passages for customers to 30-40 cm on each side. This gives the effect of blocking the traffic along the main shelf, including super-premium alcohols, which certainly does not build sales of the entire category. A very interesting exhibition, not adapted to a specific place.
