---
title: Secondary display from Wawrzyniec
description: Secondary display communicates the advantages of the new product and increases the likelihood of additional sales.
---

[Blog PRO.display](https://blog.prodisplay.ai/en)

# [Secondary display from Wawrzyniec](https://blog.prodisplay.ai/en/secondary-display-from-wawrzyniec)

 Written by [Wiktor Miałkowski](https://blog.prodisplay.ai/en/author/wiktor-miałkowski) | 17 August 2021

## Everything that extends outside the shelf line draws extra attention from shoppers and increases the likelihood of additional sales.

This is especially important when it comes to new products which the shopper has to consciously notice.

This additional communication explains the advantages of the new product. The challenge is to ensure the proper stock level for sale and, as in this case, to include information about the price, the lack of which can destroy the entire investment.

That's why it is a good idea to use AI and Photo Recognition systems such as PRO.Display in order to control the quality of expositions.

 

 

If you'd like to download photos of this secondary display, click here: [photo1](https://blog.prodisplay.ai/hubfs/Waw1.png?hsLang=en-us) , [photo2](https://blog.prodisplay.ai/hubfs/Waw2.png?hsLang=en-us)

[View full post](https://blog.prodisplay.ai/en/secondary-display-from-wawrzyniec)

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