---
title: Shopper Marketing POS stands
description: POS stands of Lays and Coca Cola. The way you can focus shoppers attention on to your products with POS material's shape.
---

[Blog PRO.display](https://blog.prodisplay.ai/en)

# [Shopper Marketing POS stands](https://blog.prodisplay.ai/en/shopper-marketing-pos-stands)

 Written by [Wiktor Miałkowski](https://blog.prodisplay.ai/en/author/wiktor-miałkowski) | 08 February 2019

While fighting for the attention of the shopper in the store using **POS Materials**, we can accent the** Promo Price**, **Picture, Text**, but we can also distinguish **Shape** of our materials.

Especially, while looking for the distinctiveness vs store background and competition. People's attention is caught by **Deviations** from the rule/background.

Here we have very interesting solutions used by two competitors: *Coca Cola* and *Lays/PepsiCo*. Materials well-matched contextually to the World Cup, very distinctive, only the *Coca Cola's* ball could be in other colors, in order to better cut off from the red stand and the product background (see *Lays*).

It turns out that even using cardboard stands, you can go beyond the standard and routine.

[View full post](https://blog.prodisplay.ai/en/shopper-marketing-pos-stands)

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