While fighting for the attention of the shopper in the store using POS Materials, we can accent the Promo Price, Picture, Text, but we can also distinguish Shape of our materials.
Especially, while looking for the distinctiveness vs store background and competition. People's attention is caught by Deviations from the rule/background.
Here we have very interesting solutions used by two competitors: Coca Cola and Lays/PepsiCo. Materials well-matched contextually to the World Cup, very distinctive, only the Coca Cola's ball could be in other colors, in order to better cut off from the red stand and the product background (see Lays).
It turns out that even using cardboard stands, you can go beyond the standard and routine.