Cardboard stands are a very popular tool for in-store activities.
The shapes and sizes are crucial in many cases. Both should be adjusted to the store's environment. One of the main rules is that if you would like to introduce a lot of stands in the best places, your stands cannot be too big.
In the picture you can see the reason – the stand cannot block the flow of shoppers. The second thing is that such a big stand will be damaged by shopping trolleys. The final one is store owners’ KPI - the risk is that too big stand might have a lower efficiency per square meter.
