HR departments often support themselves with creative agencies that create communication for the brand's clients. And I think that's just the case here.
The question is, does it maximize the chance of finding good managers looking for a job? Probably not, because it looks like it was done only based on the standard POS line about coffee. The "main message" is only text, and the image of a paper coffee cup with the inscription "Ty!"(en. You!) does not excite anyone and certainly is not associated with recruitment. Once again, it seems that the corporations can learn a lot from discounts such as Lidl or Biedronka, which have long understood what it means to fight for the candidate's attention to work. Their recruitment materials refer directly to the results of surveys of jobseekers and show the most important benefits - salary, development, social care etc.