Trade marketing is an art form and can be practiced in an imitative manner (by duplicating the simplest solutions) or by constantly seeking development.
In the picture, we can see the exposition of beverages from Hortex, a producer of juices and beverages. It is a great reference to the form of exposition from a typical mobile distributor of carbonated water in the 1970s.
Pure symbolism and a reference to the main need of consumers - refreshment. At the same time, it ensures the visibility of products, the proper stock, and communication with the slogan "refreshes like nothing else".