Supporting new products

Wiktor Miałkowski
Wiktor Miałkowski
26 October 2018

Every manufacturer knows how important it is to support your new products and attract customers' attention.

Wspieranie nowości (maspex)

In the picture, a very successful Maspex display, supporting the introduction of "Kubuś Play water & fruits". It meets almost all the criteria of the standard POSM material:

1. It breaks out of the shelf, its shape and what is important, backlight.

2. Has simple and strong communication.

3. Allows you to show a new product directly next to current leaders.

4. It exhibits a real product, which better appeals to the customer.

The only weaker point is the lack of even a minimum of stock for direct purchase for the client, but it is always a dilemma, between the size of the display and the desire to put it in the best places. Here, it seems a fully justified compromise.

 

 

TAGS: maspex, exposition