Maximizing the impulse to shop.
As many as two-thirds of sweets are bought impulsively, and the final product selection takes place right in front of the shelf. Well, maybe it is better to stimulate this, instead of offering the possibility to choose any flavor composition of chocolates in any individualized amount.
Most often this requires large store spaces, although in Scandinavian countries this form of selling sweets is predominant at gas stations.
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