Mutual strengthening of activity at the point of sale.
Asahi, together with the marketing department of the Tyskie brand, have prepared a model expositor for a well-known brand, with strong ATL support.
Simple, properly arranged, and clearly visible communication as a result, with reference to the leading ATL campaign. In turn, the retailer, Circle K, first of all focused on a 4-pack, which is the action that builds the value of the transaction, and secondly prepared a promo price tag, emphasizing the special price.
If you'd like to download the high resolution photo click: photo1, photo2
