Important action, because it is displayed at the entrance to each Biedronka.
It is part of a larger action: "We have knowledge about fruits and vegetables", that is, a pro-health element, a local-patriotic accent: "Polish cuisine" on a white and red emblem, and a main slogan: "Potatoes that taste like potatoes", which I think are against the intentions of the authors, is the weakest link in the whole.