The introduction of a manufacturer-branded beer fridge in the largest discount chain is a huge success.

This is probably a project designed for shops located in tourist destinations. However, even such a great success requires additional supervision to ensure its effectiveness.

Once again it turned out that the idea is the foundation of marketing.

In order to support the image of local, unpasteurized beer, a pallet wrap coated with fabric resembling a jute sack was used as a part of the exposition.

"300ml free" doesn’t impress much in the case of beer, unless we are dealing with a bottle of a regular size of 2 liters.