The Beer Category

28 October 2021

Product categories verified by PRO.Display & photo recognition.

🔎 Based on projects carried out together with our clients, in this series of posts we would like to share with you the categories which the PRO.Display system can verify and what the most common KPIs controlled within them are. Today's category is Beer.

🎯 Our system supports clients from various fields in their pursuit of perfect exposition at the point of sale. With the use of AI and photo recognition technologies, PRO.Display can verify the quality of exposition and execution of in-store activities with 99% credibility.

TAGI: btl, PhotoRecognition, ProDisplay, Probspl, InStoreActivation, retail, AI, fmcg

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BTL in the right place

21 October 2021

An additional exposition targeted towards kids.

With bright colors and cartoon characters, it's a definite eye-catcher for a younger audience. But BTL placement can be as crucial as the material itself. In this case, it expands the producer's product portfolio. The exposition goes beyond the shelf while staying within its category.

TAGI: TradeMarketing, btl, ProDisplay, Probspl, InStoreActivation, retail, fmcg

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Product categories verified by PRO.Display & photo recognition

19 October 2021

Based on projects carried out together with our clients, in this series of posts we would like to share with you the categories which the PRO.Display system can verify, one after the other, and what the most common KPIs controlled within them are.

 🛒Our system supports clients from various fields in their pursuit of perfect exposition at the point of sale. With the use of AI and photo recognition technologies, PRO.Display can verify the quality of exposition and execution of in-store activities with 99% credibility.

TAGI: TradeMarketing, PhotoRecognition, ProDisplay, retail, AI, fmcg

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The role of BTL

12 October 2021

A modest and simple stand from YOPE, which refers to the ingredients of the product and its naturalness.

It is in line with the style of the product packaging layout.

TAGI: TradeMarketing, btl, retail, AIinRetail, AI, fmcg

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The end of promotion

28 September 2021

What happens with promotional products when a promotion ends?

This question often pops up when it comes to additional expositions. If these are regular SKUs, they end up on the standard shelf. In the case of in & out products (not included in the standard offer) the possibilities are as follows:

TAGI: TradeMarketing, ProDisplay, Probspl, retail, fmcg

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