Another year in which, for many beer producers, non-alcoholic beer generates the greatest opportunity to increase sales across the entire company.

New customers, new occasions to drink (e.g. drivers), better taste and the quality of non-alcoholic products translate into exposition priorities in shops.

TAGI: TradeMarketing, zywiec, ProDisplay, InStoreActivation, fmcg, heineken, grupazywiec

Beer in the store during summer means high rotation, but only on the condition that proper stock levels and a distinctive display are provided.

If we can take it one step further beyond the beer zone using secondary placement, we have the perfect in-store activation.

TAGI: TradeMarketing, ProDisplay, InStoreActivation, fmcg, heineken, grupazywiec, warka