--- title: Blog PRO.display | instoretheatre description: instoretheatre | --- - [HOME](https://prodisplay.ai/en/) - [OUR SOLUTION](https://prodisplay.ai/en/oferta/) - [MANUFACTURERS](https://prodisplay.ai/en/producenci/) - [RETAILERS](https://prodisplay.ai/en/detalisci/) - [BLOG](https://blog.prodisplay.ai/en) - [CONTACT](https://prodisplay.ai/en/kontakt/) [info@pro-display.eu](mailto:info@pro-display.eu) [+48 502 479 960](tel:+48%20502%20479%20960) [![PRO Display](https://blog.prodisplay.ai/hubfs/PRO.display%20NEW%20branding/PROdisplay%20logo.svg) ![PRO display](https://blog.prodisplay.ai/hubfs/PRO.display%20NEW%20branding/Sygnet%20PBS.svg)](https://pro-display.eu) [kontakt@probs.pl](mailto:%20kontakt@probs.pl) [+48 690 311 683](tel:+48%20690%20311%20683) [TRY IT NOW](https://prodisplay.ai/en/kontakt/) - En - [Pl](https://blog.pro-display.eu/pl/) [Share via Facebook](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Ftag%2Finstoretheatre) [Share via Twitter](https://twitter.com/intent/tweet?url=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Ftag%2Finstoretheatre&text=Blog+PRO.display+%7C+instoretheatre) [Share via LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Ftag%2Finstoretheatre&title=Blog+PRO.display+%7C+instoretheatre&summary=instoretheatre+%7C+) # [In-store theatre in duty-free zone](https://blog.prodisplay.ai/en/in-store-theatre-in-duty-free-zone) 09 November 2021 [![](https://blog.prodisplay.ai/hs-fs/hubfs/Screenshot%202021-11-09%20at%2014.07.08.png?width=767&name=Screenshot%202021-11-09%20at%2014.07.08.png)](https://blog.prodisplay.ai/en/in-store-theatre-in-duty-free-zone) ## A performance in which a retailer tries to draw the shopper's attention to specific products. A very interesting example of in-store theatre found in the duty-free zone. This exposition uses the concept of a stage to present products as the stars of the show. The effect is emphasized by subtle backlighting, clear communication and POSM. It catches the eye and increases the visibility of the products. The price tags have also not been forgotten. **TAGI:** [TradeMarketing](https://blog.prodisplay.ai/en/tag/trademarketing), [POSM](https://blog.prodisplay.ai/en/tag/posm), [btl](https://blog.prodisplay.ai/en/tag/btl), [ProDisplay](https://blog.prodisplay.ai/en/tag/prodisplay), [Probspl](https://blog.prodisplay.ai/en/tag/probspl), [fmcg](https://blog.prodisplay.ai/en/tag/fmcg), [instoretheatre](https://blog.prodisplay.ai/en/tag/instoretheatre) [Read More](https://blog.prodisplay.ai/en/in-store-theatre-in-duty-free-zone) # [In-store theatre](https://blog.prodisplay.ai/en/in-store-theatre) 10 September 2020 [![](https://blog.prodisplay.ai/hs-fs/hubfs/1.jpg?width=767&name=1.jpg)](https://blog.prodisplay.ai/en/in-store-theatre) ## How to transform the store into your own stage? Check out the video with examples of in-store theatre expositions. **TAGI:** [TradeMarketing](https://blog.prodisplay.ai/en/tag/trademarketing), [POSM](https://blog.prodisplay.ai/en/tag/posm), [ProDisplay](https://blog.prodisplay.ai/en/tag/prodisplay), [fmcg](https://blog.prodisplay.ai/en/tag/fmcg), [instoretheatre](https://blog.prodisplay.ai/en/tag/instoretheatre) [Read More](https://blog.prodisplay.ai/en/in-store-theatre) [All posts](https://blog.prodisplay.ai/en/all) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. ### Recent post © 2023 [PRO.Display](https://pro-display.eu/en/#) All rights reserved [ ![logo PROBS_White](https://blog.prodisplay.ai/hs-fs/hubfs/logo%20PROBS_White.png?width=179&height=40&name=logo%20PROBS_White.png)](https://probs.pl/)© 2024 [PRO.Display](https://pro-display.eu/en/#) All rights reserved - [Home](https://prodisplay.ai/en/) - [OUR SOLUTION](https://prodisplay.ai/en/oferta/) - [MANUFACTURERS](https://prodisplay.ai/en/producenci/) - [RETAILERS](https://prodisplay.ai/en/detalisci/) - [BLOG](https://blog.prodisplay.ai/en) - [CONTACT](https://prodisplay.ai/en/kontakt/) ##### CONNECT WITH US: - - - ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://3330910.fs1.hubspotusercontent-na1.net/hubfs/3330910/In-store%20theatre%20duty-free%20zone.mp4", "dateModified" : "2025-04-11T06:58:43.388Z", "description" : "", "duration" : "PT53.27S", "height" : 1080, "name" : "In-store theatre duty-free zone", "thumbnailUrl" : "https://3330910.fs1.hubspotusercontent-na1.net/hubfs/3330910/In-store%20theatre%20duty-free%20zone.mp4/medium.jpg?t=1744354723388", "uploadDate" : "2021-11-09T13:11:14.228Z", "width" : 1080 } ```