We hope that some endorphins (the happiness hormone) will be released to your brain while you watch the attached video. That is how good marketing works at the point of sale – all you need to do is activate the customer’s senses and his brain will do the rest – and if the product is nearby…
TAGI: ProDisplay, InStoreActivation, lindt
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Most commonly selected products are those which are co-used or directed to the same target group. Here, most likely, similar positioning of the "premium" brands was taken into account as well as a similar graphic design, with the dominant black color (also "premium"). This combination looks very interesting and will definitely be noticed by customers, moreover both brands can benefit from it. In addition, these types of promotions are preferred by buyers because they receive the prize right away.
TAGI: promocja, whiskey, lindt, buy&get
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