Could anything be more Italian, and more consistent with brand building?
We have a product, for multiple use, and also “a certain something” – elusive and immeasurable, yet perceptible. And for sure, one cannot fail to notice such an exposition.
One of the methods of increasement of exposition's ROI (return of investment) is maximizing sales from a given location.
Ferrero found an interesting way to achieve this goal. They used a cardboard stand divided between 3 brands.
TAGI: ProDisplay, Probspl, InStoreActivation, kinder, ferrero, nutella, tictac
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