Hair Dye - based on projects carried out together with our clients, the most common KPIs controlled within this category are:

👉 Distribution
👉 Planogram execution
👉 Promotion presence
👉 Correct price
👉 POSM Presence
👉 Shelf share

Enamel paint - based on projects carried out together with our clients, the most common KPIs controlled within this category are:

👉 Distribution
👉 Planogram execution
👉 Quantity of product faces
👉 Products in HOT-ZONE
👉 Correct price
👉 Shelf share

Distribution and exposition are among the most critical parameters that sales departments in every company are accountable for.

PRO.Display is not just a photo recognition tool, but also comes with the support of our experts, who bring many years of experience working in manufacturing corporations and on consulting projects to the table.

Business requires the highest understanding and appreciation of the challenges inherent in the FMCG industry. Our experts bring this value right from the start. Contrary to the frequently encountered consulting model, they do not get to know the characteristics of the business during the project itself - they are aware of such needs through their own experience.

In December 2021 McKinsey published a report entitled “The State of AI in 2021”. This article is part of my subjective analysis of this publication. You can find the key conclusions at this link - I will also provide links to other parts of the analysis.