One of our clients, a very large food corporation, has been using PRO.Display to control its exposition for several years now.

Each of its sales divisions deals with a different product category operating in the same stores. So far, both sales departments have implemented control with the use of photo recognition in 100% of the stores and achieved similar 90% correctness results.

Currently, one of the departments has remained at 100% control, while the other has reduced it to 30% of the store population. Interestingly, the first one recorded an increase in exposition parameters of almost 5 percentage points, while at the same time, the second one recorded a decrease of -20 p.p. in exposition quality.

This just goes to show how important it is to control expositions in stores on a large scale, and the best and cheapest tools for doing so are Photo Recognition systems such as PRO.Display.

In choosing PRO.Display, you gain more than a cutting-edge photo recognition tool and implementation process.

By implementing a project with us, you gain many years of expertise and the market knowledge of PRO.Display experts. Thanks to their experience, they can be a true partner in any conversation about your growth opportunities.

Distribution and exposition are among the most critical parameters that sales departments in every company are accountable for.

PRO.Display is not just a photo recognition tool, but also comes with the support of our experts, who bring many years of experience working in manufacturing corporations and on consulting projects to the table.

Business requires the highest understanding and appreciation of the challenges inherent in the FMCG industry. Our experts bring this value right from the start. Contrary to the frequently encountered consulting model, they do not get to know the characteristics of the business during the project itself - they are aware of such needs through their own experience.

In December 2021 McKinsey published a report entitled “The State of AI in 2021”. This article is part of my subjective analysis of this publication. You can find the key conclusions at this link - I will also provide links to other parts of the analysis.